Media: Effective Packaging of Information

In our daily lives, the transference of information is inevitable. The way we choose to transfer can vary greatly in methods and effort required, ranging from something as simple as a fax to a complex documentary. The primary aim in simple terms would be to deliver a message. More importantly, the final objective is to have a targeted audience learn something you want them to. This can be applied to education, treating information as a “product” to target our consumers – “The Learners”.

There are countless ways to deliver information and the way of its deliverance can be described as different forms of packaging. As mentioned before, the true objective is to ensure the learner receives the information. However varying packaging has differing impacts; just how effective is our current “packaging of information”?

Identifying Our “Target Consumers” – The Learners

First, let’s identify our consumers – the learner, which is basically all of us! We all learn new things constantly and education is a never ending process. In general terms, all of us love a good packaging and this is easily observable with our current consumer behavior. Prefer that nicely wrapped (and expensive) Godiva chocolate over some nameless brand? Me too! It’s in all of us. Humans desire and accept products not just for their utility, but very much also for its aesthetic value.

“Packaging can be a theatre, it can create a story” – Steve Jobs

Engaging the Product with The Learners

Take that example above and apply it to education…

In a classroom of 30 students, 2 different approaches are used to educate the events of WWII.

Classroom 1: Taught through the classical approach, e.g. approaching the subject with textbooks and discussions.
Classroom 2: Used media as a medium to deliver. Students watched a documentary and discussed about the topic later.

The first method lacks imagination while in the second classroom, the media enables a more creative and engaging storytelling environment instead of just repetitive recitations. Using media as a form of packaging information, the engagement with knowledge is much higher. Similarly to commercial products, visual or auditory stimuli is essential to lure the consumer into accepting the product. Therefore, this makes the process of understanding more exciting and results in effective learning.

Rebranding Education: A Fresh New Image

Following the demonstration above, if we were to use media as a tool for learning more often, we would be able to create a far more interactive environment for education. Once people talk about education, the first image that pops out is not the arduous reading of texts but rather more to “learning through watching/hearing/feeling”. Learning will then have a fresh and more importantly, enticing image. Our minds will no longer associate the classical reciting ways of studying but rather view education as something flexible and captivating. This results in generating a community that is naturally keen on learning since by using media, different contents gain new dimensions and learning turns into a much more realistic experience.

Advantages of Media: Brain friendly

According to pedagogical experts in the SERC (The Science Education Resource Center) at Carleton, the advantages of using media are as of following:

  1. The use of visualizations is extremely capable of showcasing complex ideas in a shorter time span. This results in a higher quality of production and develops quantitative reasoning.
  2. Media provides two major aspect of experiences: Cognitive and Affective. This helps in invigorating discussions and self value reflection.
  3. The use of media also creates a more up-to-date learning environment as the nature of the content published needs to be culturally relevant.
  4. Using media also increases one’s experience. This allows initially just textbook theories to be far more relatable to the real world.
  5. Honing analytical skills. As learners gain new concepts and theories, they acquire more different “lenses” not just to decipher what is taught at school but also the legitimacy of content available from other sources such as news channels, private organisations and so on.
  6. All of this sums up to a better understanding of knowledge and with that, a stronger ability for application and the ability to differentiate true from false.

The old packaging of information is becoming obsolete to our more demanding world. We have to start learning smart, not just hard. With media, we are able to accomplish just that while giving a much needed brand new image to learning.
BeED recognizes this importance. More than just using the learning site as an actual learning ground, we incorporate videos, audios and pictures too! We believe in creating a world where learning is exciting. Experience this excitement with us at


  1. “Coke versus Pepsi: It’s All in the Head.” EurekAlert! American Association for the Advancement of Science, 13 Oct. 2004. Web. 31 Jan. 2017.
  2. Conran, Joshua. “Why Your Product’s Packaging Is as Important as the Product Itself.” Inc, 22 Sept. 2014. Web. 31 Jan. 2017.
  3. Freiden, Jon, Ronald Goldsmith, Scott Takacs, and Charles Hofacker. “Information as a Product: Not Goods, Not Services.” Marketing Intelligence & Planning (1998): 210-20. Florida State University. MCB University Press. Web. 31 Jan. 2017.
  4. Tileston, Donna E. Walker. “The Importance of Media in Classrom.” The Importance of Media in Classrom (2003): n. pag. CORWIN. SAGE Publishing, 25 Aug. 2003. Web. 31 Jan. 2017.
  5. “Why Use Media to Enhance Teaching and Learning.” Science Education Resources Center. Carleton College, 15 May 2012. Web. 31 Jan. 2017.


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